Leading Product and Experience Design with a focus on innovation
Lead Product Designer with 10+ years of experience across fintech, P2P-NBFC, healthcare, agri-tech, and SaaS, combining clean UI, practical UX, and business-first thinking to build scalable digital products that solve real user and business problems. Experienced in leading end-to-end product design across B2B and B2C platforms, from user research, journey mapping, information architecture, wireframing and high-fidelity prototyping to usability testing, stakeholder alignment, design systems and developer handoff.
Contributed to the launch and evolution of a fintech web application serving 50,000+ users across India, and led core experiences for a partner platform that onboarded nearly 1,000 partners, introducing flexible product customisation across loan tenure, loan amount and subvention to improve operational efficiency and enable new business opportunities. UX improvements I drove contributed to a 40% increase in engagement and helped simplify customer onboarding through clearer, more intuitive flows.
Currently leading product design initiatives across CreditBay, DigiBorrow and Finzy, working closely with product, engineering, business and marketing teams to transform complex fintech and lending workflows into simple, scalable and user-centric experiences. Strong advocate for design quality, product thinking and continuous improvement, with hands-on expertise in Figma, Sketch, Affinity Suite and AI-powered design workflows to accelerate research, ideation and visual exploration without compromising quality.
Feb 2025
CreditBay - Bluestrait Technologies Pvt Ltd
Key Responsibilities
1.Own end-to-end product design across CreditBay, DigiBorrow and Finzy, from problem discovery and research through design, prototyping and development.
2.Uses Claude AI for rapid ideation and prototyping, accelerating early-stage design iterations and stakeholder alignment.
3.Lead UX initiatives across B2B, B2C and embedded-finance experiences.
4.Collaborate closely with product managers, engineers, business stakeholders and leadership to define product requirements and translate them into scalable user experiences.
5.Conduct user research and gather insights from borrowers, lenders, partners and internal stakeholders.
6.Convert complex lending workflows and business requirements into intuitive user journeys and interfaces.
7.Establish reusable design patterns and maintain consistency across multiple digital products.
8. Support product strategy through UX recommendations, feature documentation and design thinking.
9.Work closely with the marketing team on presentations, campaign creatives, product communication and brand materials.
10. Contribute to responsive web experiences and ensure design quality throughout implementation.
April 2021 - Feb 2025
Finzy - Bridge Fintech Solutions Pvt Ltd
1.Led end-to-end product design across web applications, partner platforms, dashboards and internal systems.
2.Worked closely with product managers, developers and business stakeholders throughout the product lifecycle.
3.Conducted user research to understand borrower, lender and partner challenges.
4.Translated research findings into user journeys, wireframes, prototypes and high-fidelity interfaces.
5.Developed and maintained scalable design systems and reusable UI patterns.
6.Designed responsive experiences across desktop, tablet and mobile platforms.
7.Contributed to product strategy, feature definition and product documentation.
May 2021 - Nov 2021
Datanow Solutions LLP
Worked on SaaS and new-business experiments, creating minimum viable and scalable product experiences.
Key Responsibilities
1.Led product design from idea conception through final UI.
2.Defined high-level UX strategy for new product concepts.
3.Designed interfaces, workflows and prototypes.
4.Participated in usability testing and incorporated user insights.
5.Advocated for user needs throughout the product development process.
6.Worked in a fast-paced environment with product and technology teams.
Oct 2018 - May 2021
Finzy - Bridge Fintech Solutions Pvt Ltd
Finzy is a digital lending platform operating in the Indian financial-services ecosystem.
Key Responsibilities
1.Identified user and business problems and defined areas of opportunity.
2.Conducted research and translated insights into structured UX solutions.
3.Designed user journeys, information architecture and wireframes.
4.Created high-fidelity UI designs and interactive prototypes.
5.Collaborated with product managers, developers and stakeholders throughout the design process.
6.Applied brand guidelines and established consistent visual experiences.
7.Worked on both borrower and lender-facing products.
8.Participated in usability testing and incorporated feedback into product improvements.
Nov 2015 - Sep 2018
Codewave Technologies Pvt Ltd
Codewave is a design-led technology company focused on digital transformation, enterprise applications and product development.
Worked on a wide range of enterprise and consumer-facing digital products, including:
1.Sales Representative Applications
2.Real-Time Data Monitoring Applications
3.Analytics & Insights Platforms
4.Enterprise Web Applications
5.Business Dashboards
6.Mobile Applications
Client Exposure
Worked on projects for organizations including: Microsoft, Cisco, VMware, Enquero, Utopus and other enterprise clients.
2011 - 2013
Sree Narayana Guru College- Coimbatore, Tamil Nadu